What if this Easter marked your new beginning?
Hi Reader, As we reflect on Easter, not just the eggs and family gatherings, but the deeper meaning, I want to offer a thought that might just speak to where you are today. The resurrection story is more than history. It’s a powerful reminder that even when things feel stuck, closed off, or uncertain… something new is still possible. Jesus walked out of that tomb to give you new life, including the power to walk out of anything that’s been holding you back. That business idea you’ve been...
12 months ago • 1 min readThink Starting a Business Is Hard?
Hi Reader, Many of you have been reading my newsletters for over a year now. If that’s you, then chances are you’ve been seriously entertaining the idea of starting something of your own. And that’s where it gets tricky. The phrase “starting a business is hard” often has less to do with the mechanics of the business itself and more to do with the emotional hurdle of taking that first real step. You might still be unsure about what kind of business to start. Or maybe you already have a strong...
12 months ago • 1 min readAcquiring new customers is hard
Hey Reader, It’s been a while. I hope you’re doing great! In my last newsletter, I shared that I’ve been working on a new project. While I’m not starting a business from scratch, branching out in a new direction comes with its own challenges, especially having to build credibility and attract new customers all over again. So today, I want to share a few customer acquisition strategies that can help if you’re launching a new business or expanding into a new market. 1. Start With Your Network...
about 1 year ago • 1 min read90% of your decisions are based on this
Hey Reader,I hope the new year is off to a great start! But if not, remember: while some things are beyond your control, there are many others that you can influence. Focus on what you can control to turn the remaining 300+ days into your best year yet. In my last newsletter, I shared a nonconventional approach to goal setting. If you missed it, you can read it here. Today, I want to talk about belief. I recently came across a staggering statistic: 90% of the decisions we make are driven by...
about 1 year ago • 2 min readAn unconventional goal setting routine for success
Hey Reader,As we approach the end of year 2024 many of us reflect on how well we've met this year's goals, while we start gearing up to set new ones for 2025. It's easy to set New Year's goals, but the real challenge is in achieving them. But hold on!What about optimizing our goal setting routine to increase the chances of actually hitting those goals this new year?Here are a few principles I'm sharing with my clients that I'd like to share with you:1. 𝗜𝗱𝗲𝗻𝘁𝗶𝗳𝘆 𝟯 𝘂𝗻𝗻𝗲𝗴𝗼𝘁𝗶𝗮𝗯𝗹𝗲 𝗮𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀 𝗳𝗼𝗿...
over 1 year ago • 1 min read2 Steps to Finish 2024 Like a Boss.
Hey Reader, December is here! For many, this month is filled with holiday celebrations and reflection. But it’s also the season when our good habits often take a back seat. We tell ourselves, "It’s the end of the year, so who cares about sticking to a diet or workout routine? Who has time to work on a new business idea? I’ll pick it up in January." (And if you’re from the Caribbean, maybe not until after carnival season!) But that’s not you. You know that come January 2nd, you’ll regret...
over 1 year ago • 1 min readThe One Thing You Have to Do Before You Die?
Hey Reader, A few days ago, I watched the documentary Martha on Netflix. It chronicles the incredible journey of Martha Stewart, an icon who transformed the way we think about home living. The film begins with Martha as a little girl from a modest background, learning gardening from her perfectionist father, not as a hobby but as a means to put food on the table. Fast forward through 80 years of resilience, reinvention, and relentless work, and she became America’s first self-made female...
over 1 year ago • 2 min readWhy Perfectionism Keeps You Stuck
Hey Reader, Does this sound familiar?You pour yourself into your new business, trying to get every detail just right before sharing it with the world. But somehow, despite all the effort, nothing feels “ready.” The launch gets pushed back, drafts pile up, and there’s always “one more thing” to perfect. It’s frustrating, isn’t it? You care deeply about what you create, and you want to make an impact. But while you’re polishing the details, time moves on, and your prospective customers still...
over 1 year ago • 2 min read10 Business Ideas with Low Failure Rates
Hi Reader, Have you ever pondered about what would be a business with a low chance of failure? Imagine running a recession-proof business where customers keep coming back for your product, no matter what's happening in the economy or their personal priorities. Today, I’m excited to share a list of business opportunities that can continue thriving despite the ups and downs. But before you dive in, let me give you a heads-up: these business ideas may not all be glamorous. Some might raise a few...
over 1 year ago • 1 min readBreak Free from Procrastination
Hey Reader, How are you? I recently saw two of my newsletter subscribers take the exciting leap into entrepreneurship and start their own business. Seeing that made me very proud. Watching their progress made me wonder, how far along are you in your journey to build your own dream? October is already here, but there’s still time to get your business off the ground. If procrastination has been slowing you down, I'd like to share 5 practical tips to help you move forward and finally make it...
over 1 year ago • 1 min read